New Member Offer Extended!!!

Posted by: Chuck T

New Member Offer Extended!!! - 05/02/12 01:10 PM

TowBoatU.S. Barnegat Light & Beach Haven is extending the NEW member offer of $99 for a 1 year membership of Unlimited Towing until further notice.

Unlimited Towing includes -

-Free Towing for members
-Free Soft Ungroundings
-Free Fuel Delivery
-Free Jump starts
-Discounts at BoatUS Cooperating Marinas (Fuel, parts, slips) and all West Marine stores.

...and yes, we go to the canyons

If you have any questions or would like to sign up, give me a call at 609-548-5325
Posted by: Aveo Rob

Re: New Member Offer Extended!!! - 05/02/12 01:39 PM

Chuck,

Help me here. I have been with TowBoatUS since 2000. My membership renewal is next month. This looks like about a 33% discount. What offers are there for LOYAL 12 year repeat customers? I don't understand the business philosophy of offering discounts to new customers and not existing ones. Why should I stay and not go to the yellow boat, even if just for a year so I can come back as a new customer for the 99 dollar deal? Your best customers are your existing ones. I am not trying to bust balls here, just want to know the deal.
Posted by: JoeK

Re: New Member Offer Extended!!! - 05/02/12 03:04 PM

There should be a like button for Robs question
Posted by: Rapscallion

Re: New Member Offer Extended!!! - 05/02/12 04:23 PM

Yeah...what JoeK said. I've been sending Boat/US my $125 for 4 years now.
Posted by: Chuck T

Re: New Member Offer Extended!!! - 05/02/12 05:09 PM

Rob

The business structures between the two companies are set up completely different. My goal is to have as many members as possible increasing the amount of tows I do in a year. If I complete 0 tows, I make 0 dollars...I do not see membership money. I need to do tows to keep my company.

Technically if you were to renew every year at the AC boat show ($134 - a 10% discount) it would be the same price as switching back and forth between companies (169+99=134+134) and who really wants to do that.

I sent you a PM and understand your frustration but for $149 a year to me having a peace of mind on the water is well worth it.
Posted by: Southern Charm

Re: New Member Offer Extended!!! - 05/03/12 07:51 AM

Rob I fully understand your question and its a good one but this sales tactics is common in today’s world, it’s all about gaining market share and growing new business. You see it all the time in the cell phone world or any business that has memberships such as gyms. It is what it is.
Posted by: Aveo Rob

Re: New Member Offer Extended!!! - 05/03/12 10:34 AM

Chuck,

Thank you for the reply and the PM. I will contact you soon to renew. I have been more than happy with the service, and that is why I have been with TBUS so long.

Southern Charm,

Yes while this may be a business practice in some markets that may not be a long term thing like a cell phone or gym membership, many markets have rewards for renewals, such as insurance, you get a renewal discount, or some have a falling deductable for every year you don't have an accident. Like I said before your best customers are your exisitng ones and for LONG term repeat business, take care of who is patronizing you, not how many can I get right now. But hey, what do I know, I am not in sales, I am only a customer.
Posted by: lbifranko

Re: New Member Offer Extended!!! - 01/08/13 12:26 PM

I used boat us unlimited last year for th e first time , well last time i hope n well worth the piece of mind and backing of boat us. the tow was a short one but will get it every year,a longer membership should get a bit off the rate , but still worth every penny. GO BOAT US !!